Audience: Family members to be passed along to the (formerly) incarcerated relative
Function: To supports the program spread through word-of-mouth.
Form: Postcard or palm card. As an alternative, a promo item, such as keychain or planner can be used to increase the attractiveness.
Content: Simple attractive messaging and the contact information of the program.
! Visibility of the program involvement might be an issue, keeping the stigma of incarceration in mind.